My favorite part: the Wal-Mart greeter. Most of the time, I get a WOWEDSighting (a humanizing, engaging or connecting customer service interaction that positively influences my staying a "fan"); some of the time I don't.
Recently, I had an experience where the "greeter" looked right thru me and mumbled a plastic, "Thanks for shopping at Wal-Mart." It was an "OW"edSighting -- the inverse of a WOWEDSighting. (See Post) My thought: they'd be better of not having a greeter, than running the risk of an "OW"edSighting.
I have two questions: one for Wal-Mart and one for Wal-Mart customers. And, it's essentially the same question.
Wal-Mart: Do you find that if your greeters deliver WOWEDSightings, it differentiates the shopping experience and helps create loyal Wal-Mart customers? (I spoke with one store manager who told me that their objective was to create a shopping experience ... not dissimilar from Trader Joe's. I asked this store manager if I could work a shift as a greeter and determine first-hand whether said greeter differentiates the experience. I'm waiting her reply. Here's article I wrote about working a shift at Hardee's!)
Wal-Mart Customers: Do you find that if you receive a WOWEDSighting from the greeter, it differentiates the shopping experience and helps instill your loyalty to Wal-Mart?
Firestone
firestone@wowedamerica.com
314-863-4000
