Bottom-Line Case for Businesses to Deliver WOWEDFactor Experiences

WOWEDFactor Definition: a customer service experience that was so extraordinary, "humanizing, engaging or connecting," your perception of the person you were dealing with, and consequently the business or organization, became significantly enhanced

Many businesses don't seem to get the fact that when their employees deliver WOWEDFactor experiences, they go beyond being merely in the "transaction" business into the rarified air of being in the "interaction" business.  This results in "fully engaged customers."  And, the impact of fully engaged customers was captured by the Gallop Organization in a 2005 Study: