For more than 20 years, I have provided speaking, training and consulting services for companies and organizations on how to add more perceived value to their products and services.
In 2002, I had an epiphany. I was beckoned by Hardee's ad for a $6 burger for $3.95. I was pleased by my burger but overwhelmed by Harriet, the minimum-wage server who treated me like I was a guest in her home. My epiphany was that Harriet, not the burger, was the Hardee's brand-enhancer. I was so intrigued I volunteered to work a shift and wrote about my experience. (Article: Harriet and the $6 Burger)
In 2002, I had an epiphany. I was beckoned by Hardee's ad for a $6 burger for $3.95. I was pleased by my burger but overwhelmed by Harriet, the minimum-wage server who treated me like I was a guest in her home. My epiphany was that Harriet, not the burger, was the Hardee's brand-enhancer. I was so intrigued I volunteered to work a shift and wrote about my experience. (Article: Harriet and the $6 Burger)
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| Working at Hardee's: I'm second from right! |
Background Article: WOWEDFactor: A Key to Business Differentiation
WOWEDFactor Programs: include workshop piloted with Anheuser-Busch in July, 2006
The WOWEDFactor doesn't happen until it's happened. Notice, we don't call it the WOWFactor. It's past tense intentionally. It doesn't exist until a customer perceives it to have happened to him or her. A business can only say its objective is to build its value by having its customers experience the WOWEDFactor with its employees. A customer doesn't experience the WOWEDFactor with ACME Tool and Rental; she experiences it with Pete, Judy or Tom who work for ACME Tool and Rental. It's a personal experience and people have personal experiences with people -- not businesses. Thus, the extent to which businesses deliver the WOWEDFactor has everything to do with their employees and their crucial interactions with customers. And, the business-enhancing impact of doing so can be significant.
We created Project WOWEDAMERICA as a way to recognize and celebrate those "Harriets" who are making a difference and, consequently, building value for their employers.
In addition, I'll share some "WOWEDFactor Musings" -- thoughts on where and how I've seen the WOWEDFactor delivered and how doing so can can be an effective vehicle to build business value; it is the significant differentiator.
Fred Firestone, WOWEDSighting Recipient and Principal,
Project WOWEDAMERICA
Project WOWEDAMERICA
Contact Info: firestone@WOWEDAMERICA.com - (314) 863-4000
