Recently I went to Phillips to do a "partial" fill up. I noticed that the Sinclair station across the street was a full cent cheaper. Further, I noticed that the cent cheaper got you "full service," whereby an attendant does the gas pumping -- twas not the case at Phillips. (Note: I know this about Sinclair. However, if one didn't know they did the full service, it easily could go unnoticed because there are no signs, etc. making the public aware.) And, I also noticed that the Phillips station was completely full ... people waiting in line, not so with the Sinclair station.
I have an observation about this. The geographic area where the stations are located includes a sizeable elderly population who, I would think, would much prefer the Sinclair experience and not have to get out of their cars. For this population, having someone kindly pump the gas could well be a "WOWEDSighting." So my question, Sinclair, if you believe what you're doing provides a competitive advantage at a cheaper price than your competition, how come you're not sending out the message??
Firestone
firestone@wowedamerica.com
314-863-4000
