Wednesday, May 18, 2011

WOWEDSighting: My Hyatt Regency North Dallas WOWEDFactor Experience

Dates of WOWEDSightings: May 11-13, 2011.       

My Testimony: In my many years of business travel, I have never had a hotel experience that could be defined as pure “interaction” (as opposed to “transaction”). That is until May 11-13 when I stayed at the Hyatt Regency North Dallas. Perhaps the best way to describe my experience is that at every interaction (and there were several) I didn’t feel like a “hotel customer” as much as a “guest in the home” of a hotel staffer. The WOWEDFactor components (humanizing, engaging, connecting) were delivered again and again throughout my two day stay. A few of my WOWEDSightings: Carmen – the most amazing breakfast greeting; you’d have to see it to believe it. Toy – at lunch, remembered me from breakfast, reminded me that I had to eat my vegetables to get dessert! – playful and tasteful banter. Freddie approaches me and asks me about my stay. Sonya – comes to my room from her position at the front desk to help me adjust my room thermostat. David, Juan and Sal … more playful and tasteful banter. All genuine interactions; all WOWEDSightings. My hat is off to managers Dominic and Cheryl – I felt that I spent two days hanging out with friends. WOWEDFactor delivered by staff; business value enhanced for Hyatt Regency.


Tuesday, May 3, 2011

WOWEDSighting Certificate of Sighting
Jeremey Daricek, Dobbs Tire & Auto



Date/Time of WOWEDSighting: April 4, 2011; 2:00 pm
WOWEDSighting Recipient:  Rob Kodner


Testimony: I was seeking a quote on a set of tires so that I could compare Dobb's price to some of the local discounters. I went there because of their ads on TV which detailed their warranty for repairs, rotation and replacement for the life of the tires. In the process of obtaining the quote, the Sales Manager, Jeremey Daricek, offered a discount plus a $40.00 rebate from the maker of the tire.  I thanked him, said I would compare his quote to others that I would receive and then get back to him. I started to exit the store when he stopped me to see what it would take to sell me those tires today.

Thursday, April 21, 2011

WOWEDSighting: Cafe Press

WOWEDSighting Alert!  Occurred at Cafe Press: www.cafepress.com, described on their web site as: "The world's favorite place to find or make unique T-shirts and gifts."  I believe it!

My daughter had a shirt sent out for my birthday (Vandelay Industries ala Seinfeld) and chose the wrong size.  Just called there to ask about exchange and they said, "We'll send you the Medium. And, because you're a first timer, we don't want you to do through the hassle of sending back the Large, so you keep it!" WOWED! What a class company.

Firestone
firestone@wowedamerica.com
314-863-4000


WOWEDFactor Foundation: EthicalFactor

I am the principal of the Ethical Selling Institute, a subsidiary of Sempact, Inc. We provide training, speaking (keynotes, breakouts) and coaching services to businesses and organizations on how to pull ahead of the competition by building more of the EthicalFactor, which is comprised of Trust (genuineness), Credibility (believability) and Partnership (customer focus and accountability), in to their products and services. We believe that the ability of entities to deliver the EthicalFactor has much more to do with crucial interactions employees have with customers/clients/guests/patients than with what's in a mission statement or customer commitment policy. (Hereinafter, any reference to businesses should be read to include organizations and any references to customers should be read to include clients/guests/patients.)

Wednesday, April 13, 2011

WOWEDSightings: Bottom-Line Impact

What's the business impact of WOWEDSightings (humanizing, engaging or connecting brand ambassador interactions) that deliver perception:
  • You’re as concerned about my welfare/business as I am.
  • You want to be fully accountable.
  • You really understand what I’m dealing with.
  • You want me to have the best solution even if it means less business to you.
Depending on the industry, the bottom-line impact can be: greater differentiation; more sales overall; more sales per customer; greater customer count; testimonials and referrals.

Firestone
firestone@wowedamerica.com
314-863-4000